Retail Coach Primary and Secondary Studies 

In a coordinated effort to improve Klamath’s retail presence, the City of Klamath Falls with the help of multiple local partners, including KCEDA, has hired the Retail Coach to do a retail market analysis of Klamath, performing macro and micro trade area assessments as they prepare to actively recruit on behalf of our area. 

Recently, Retail Coach released two initial reports, a Primary Retail Trade Area Demographic Profile and a Secondary Retail Trade Area Demographic Profile. These reports provide past, present, and projected information on area households (income, type, size, mortgage status), employment (by occupation, industry), population (race/ethnicity, education attainment, age, sex, martial status), and more. 

To access these reports, please refer to the underlined links below.

Retail Coach – Primary Trade Area Demographic Profile

Retail Coach – Secondary Trade Area Demographic Profile